Role
Team
Timeline
Summary
In Fall 2025 I had the opportunity to co-op at Messer Construction, headquartered in Cincinnati, Ohio. Joining the Pursuit Marketing team as a Graphic Designer, I collaborated on marketing proposals supporting new construction business development across Messer's 12 regional offices. Working alongside teams in Construction Safety, Virtual Design Construction, Operations, and Business Development gave me a unique perspective on how design functions inside a large scale organization. Messer's culture and the talent across that network made it one of the most memorable experiences of my co-op career.
Phase 01
Project Frame
Excessive food waste in the cincinnati is driven by a lack of consumer awareness and widespread misunderstandings of food lifetime, leading to the premature disposal of still-edible food.
The Problem
There is a lack of effective systems in place for managing food waste within the home, making it difficult for people to take meaningful action. Without the proper guidance and education, households have become one of the largest contributors to food waste in landfills.
Our Solution
“Less waste, more taste” is a design campaign that raises awareness about food waste and prevention for the average household, providing them with actionable tips and tools to decrease waste.
Our Intended Project Outcomes
Phase 02
Our Approach to Data Collection
Research Methods + Insights
Phase 03
Final Proposal
Proposal Intended Outcomes
Phase 04
Conclusion
Next Steps
Key Takeaways
Research drives design decisions. Data and insights uncover opportunities we couldn’t achieve through intuition alone.
This project reinforced the importance of deeply understanding a client’s real-world challenges. Without research and empathy, it’s impossible to design solutions that truly address their needs.
Project Highlights
