Role
Team
Timeline
Design Solution
NBHD (Neighborhood) is a digital branding toolkit that empowers small businesses to create and share engaging content for their local communities. Through guided tools and educational resources, the platform helps business owners understand branding systems and collaborate more effectively with professional designers when they are ready to grow their brand. This will result in more effective marketing strategies and improved long-term success for small businesses.
Phase 01
Project Frame
Excessive food waste in the cincinnati is driven by a lack of consumer awareness and widespread misunderstandings of food lifetime, leading to the premature disposal of still-edible food.
The Problem
There is a lack of effective systems in place for managing food waste within the home, making it difficult for people to take meaningful action. Without the proper guidance and education, households have become one of the largest contributors to food waste in landfills.
Our Solution
“Less waste, more taste” is a design campaign that raises awareness about food waste and prevention for the average household, providing them with actionable tips and tools to decrease waste.
Our Intended Project Outcomes
Phase 02
Our Approach to Data Collection
Research Methods + Insights
Phase 03
Final Proposal
Proposal Intended Outcomes
Phase 04
Conclusion
Next Steps
Key Takeaways
Research drives design decisions. Data and insights uncover opportunities we couldn’t achieve through intuition alone.
This project reinforced the importance of deeply understanding a client’s real-world challenges. Without research and empathy, it’s impossible to design solutions that truly address their needs.
Project Highlights
