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Role

Product Designer

Product Designer

UI/UX Designer

Pursuit Marketing
Proposal Designer

Design Research

Pursuit Marketing
Proposal Designer

Team

Collaborative Project

Collaborative Project

Timeline

Fall 2024

Fall 2024

Summary

In Fall 2024, a collaborative design research studio project was tasked to me and my project partner. We began this semester with researching problem spaces all over the world, looking for possible design solutions for them. Me and my partner both found a similar problem space in food waste with general consumers. We discovered that besides the typical American wasting tons of food each year we found that there aren't a whole lot of sustainable ideas to have less waste, more taste. Thus began our research project to understand the problem, and design a reliable solution using design research methods.

Phase 01

Project Frame

Excessive food waste in the cincinnati is driven by a lack of consumer awareness and widespread misunderstandings of food lifetime, leading to the premature disposal of still-edible food.

The Problem

There is a lack of effective systems in place for managing food waste within the home, making it difficult for people to take meaningful action. Without the proper guidance and education, households have become one of the largest contributors to food waste in landfills.

Our Solution

“Less waste, more taste” is a design campaign that raises awareness about food waste and prevention for the average household, providing them with actionable tips and tools to decrease waste.

Our Intended Project Outcomes

Phase 02

Our Approach to Data Collection
Research Methods + Insights

Phase 03

Final Proposal
Proposal Intended Outcomes

Phase 04

Conclusion
Key Takeaways


  • Research drives design decisions. Data and insights uncover opportunities we couldn’t achieve through intuition alone.

  • This project reinforced the importance of deeply understanding a client’s real-world challenges. Without research and empathy, it’s impossible to design solutions that truly address their needs.

Project Highlights
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Thanks for your support, Let's connect!

Thanks for your support, Let's connect!