Role
Team
Timeline
Summary
In Summer 2024, I had another amazing opportunity to co-op at the Society for Experiential Graphic Designers (SEGD). SEGD is a global, multidisciplinary nonprofit organization dedicated to being a beacon in 7 geographic regions and over 30 chapters for emerging designers. SEGD is headquartered in Washington D.C. The team gave me the opportunity to be remote in Ohio and visit the team in-person during my experience. In my role, I was engaged in various aspects of SEGD's monthly events, including designing forms, schedules, and presentations. I also assisted with website design and supported their annual Global Design Awards.
Phase 01
The Problem
How might we increase education and accessibility to both parents and children at home and at school that will help mitigate and support moments of emotional dysregulation for both parties?
Our Solution
Mood Buddy is a therapeutic service combining a smart teddy bear and a connected app to help children regulate emotions. The bear uses color cues and guided breathing to calm the child, while the app notifies parents, tracks emotional patterns, and provides insights through a digital journal. Designed for families and educational settings, Mood Buddy fosters emotional awareness and strengthens parent-child connections.
Secondary Research
We began our collaborative project with several group conversations on what problem spaces exists for kids and parents today, and there were so many especially since all of us can recall our childhood experiences and we just wanted to make it a bit easier for kids to better understand their emotions and for parents to be right there with them in the passenger seat to support their children. We broke our initial research into 3 stages, Attribution and research is the group seeking out information that's factual and public. Stage 2 is Clusters & Patterns we noticed in our Stage 1 data. Stage 3 are insights and how might we's created based on the previous stages.
Insights
Primary Research
We began our collaborative project with several group conversations on what problem spaces exists for kids and parents today, and there were so many especially since all of us can recall our childhood experiences and we just wanted to make it a bit easier for kids to better understand their emotions and for parents to be right there with them in the passenger seat to support their children. We broke our initial research into 3 stages, Attribution and research is the group seeking out information that's factual and public. Stage 2 is Clusters & Patterns we noticed in our Stage 1 data. Stage 3 are insights and how might we's created based on the previous stages.
Interview Insights: Perspective Argument Between Parent & Child
Our collaboration project took me and my group to real parents and their children who are actively experiencing this disconnect we are trying to solve in our problem space. We interviewed 5 families, which helped better but this problem space in a better perspective.
Journey Map Argument Between Parent & Child
Service Opportunity
Persona's
Phase 02
Revised Problem Statement
Service Visualization
Service Storyboard
Business Model
System Map
MoodBuddy Service Blueprint
Journey Map: Parent Introducing MoodBuddy to Child
Phase 03
Moodboard
Logo Exploration
Style Guide
Phase 04
MoodBuddy Journal
Phase 05
MoodBuddy Mobile App
Phase 06
MoodBuddy Bear
Project Reflection
Collaborative Studio was one of the most genuinely different experiences of my design education. Working on Mood Buddy with a team of four pushed me to think beyond my own instincts and learn how to design with people rather than alongside them. The project itself was meaningful designing a service for children. Emotional regulation is the kind of work that reminds you why design matters outside of aesthetics. What made it challenging was that four people bring four different working styles, four different priorities, and four different ideas of what good looks like. Learning to navigate that without losing the integrity of the concept was the real skill being developed, and it is one I will carry into every collaborative environment I work in professionally.
Next Steps
Huge thank you to my studio group members.